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“How Did That Happen? Analysis of a Creative Moment,” by Jeff Posey

 Meryl K. Evans asks a hard question: “What helped make that possible?” She asked this about my reply to her original question, “What was memorable today for you? I answered, “The arc of a character...

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“Corporate Communications Efficiency: 3 Ways to Avoid Viral Interview...

 Viral Interview Syndrome? Yeah, you know, when you interview a source and she says, “You really need to talk to X and Y.” Then you talk to X and Y, and they say you really have to talk to Q and P and...

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“Corporate Communications Efficiency: Do You Treat Your Audience Like...

 The most important communications strategy you can have is your attitude toward your audience. Do you respect them? Give them full credit as sentient beings? Or do you assume they’ll ignore your...

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“Corporate Communications Efficiency: Attribution as a Matter of Honor,” by...

   Says who? It’s one of our primal questions, one that surfaces in children about the time they develop (or at least give voice to) a sense of fairness. Remember that urge to know? If your mother said...

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“Corporate Communications Efficiency: Clarity as Defense,” by Jeff Posey

 Once a high-level corporate executive, a recognized expert in his field, attacked me for the way I’d edited a paper he had written. He invited (well, summoned) me to his office to defend myself (well,...

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“Corporate Communication Efficiency: Three Version Control Tips,” by Jeff Posey

 What’s the latest version? Is it the Version 7 you have, or the Version 7 I have? You do not want to get caught in those situations. Version control is very important in the efficient flow of...

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Communication: “Three Things to Think Before you Write,” by Jeff Posey

 Novelist Zoe Winters recently blogged about how to write faster (“The 10,000 Word Day“). Her trick? Not to spoil her show, but basically she took time to think about what she would write before she...

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“Part 1 of 3: Is Communications ROI Part of Marketing ROI?” by Jeff Posey

 Greg Banks is a Director for Deloitte Consulting LLP. One of Greg’s career specialties is Marketing Return on Investment (MROI). I spoke with him about how we can apply MROI principles and leading...

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“Part 2 of 3: How to Measure Investments in Communications,” by Jeff Posey

 Greg Banks is a Director for Deloitte Consulting LLP. One of Greg’s career specialties is Marketing Return on Investment (MROI). I spoke with him about how we can apply MROI principles and leading...

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“Part 3 of 3: Communications ROI can Compete in the Internal Free Market,” by...

 Greg Banks is a Director for Deloitte Consulting LLP. One of Greg’s career specialties is Marketing Return on Investment (MROI). I spoke with him about how we can apply MROI principles and leading...

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